Hughesman appointed as head of fan experience

Mark Hughesman has been appointed as the Imps' new head of fan experience, a newly established role at Lincoln City.

Mark joined the club this summer as marketing manager, having previously held the same position at Club Doncaster, where he led on fan experience and family excellence as part of that role. Since arriving at the Imps, he has impressed with his work across the supporter journey and has now stepped up to take a strategic lead on the club's approach to fan experience and engagement.

Alongside the head of retail and ticketing operations, Mark will lead the direction and commercial growth of the club's fan experience, with responsibility spanning ticketing, memberships, experiences, matchday and retail. He will use supporter insight, feedback, and commercial data to identify opportunities to improve the matchday experience, strengthen engagement and retention, and support the long-term growth of the club's fanbase.

A key part of the role is making sure the voice of supporters continues to shape decision-making across ticketing, membership and retail. Mark will work closely with supporter groups, the Fan Advisory Board and departments across the club.

Mark said:

"It's very clear to me just how much our supporters mean to everyone at Lincoln City, and how important it is that we continue to listen to them and understand what matters to them."

Chief commercial officer Bobby Copping said: "Mark has made a positive impact since joining the club." He added: "He has quickly demonstrated a strong understanding of our supporters and the wider fan journey, alongside the commercial insight needed to help us continue developing in this area."