What is most important to you?
Supporting new, local and independent businesses
Promoting your business in Lincolnshire
Helping Lincoln to grow its potentialGive Lincoln’s new businesses a fighting start
LoveLincoln provides free coverage to new businesses who have been trading less than 12 months to give them a helping hand to find their audience, their customers and their place in Lincoln.
This feature is called ‘New & Notable’ here’s an example that we did for Salt & Fettle
Where a business needs the most support is during the time it has the most obstacles to overcome whilst finding its feet. One of the largest costs relative to income is when a business has to pay to advertise itself before it’s even got any customers.
And the independents who make Lincoln, Lincoln
Lincoln has an unusually high number of independent retailers compared with chains. That’s worth celebrating, but they don’t have national budgets behind them, so we profile them for free in Lincoln Originals.
LoveLincoln is committed to supporting first year businesses without asking for an advertising budget in return. But to do this we need support from established businesses who care about helping the local economy to flourish.
Our Founding Partner package is a pledge from local businesses that states you want to see positive changes in the city and you’re prepared to contribute to support that journey.
In return for this one-off payment, your business will forever be able to claim you were there at the start, you believed in a better way of doing things; and every young business that gets an audience for free will have you to thank for enabling the platform to exist to deliver it.
Of course there’s also an array of benefits for you as a Founding Partner too.
Also important to you?
Seen, and thanked, in front of Lincolnshire’s professionals
A Founding Partnership puts your name beside the city’s good news, and keeps it there. Here’s where your business will be seen.
On every page
Your own thank-you tile, in rotation with other Founding Partners on every page of LoveLincoln until January 2027.
On Instagram
A branded thank-you post to our 10,000+ followers on Instagram, and a story linking straight to a website of your choice.
In your own marketing
A Media Hub of ready-made graphics with your logo on, to show your suppliers, staff and clients you backed good news in the city.
In the room
Not just seen on a screen: met, in person, by the people who matter to your business.
The Founding Partners event
An exclusive evening later in the year, just for Founding Partners. We’ll thank you properly, you’ll meet the other businesses who backed the city first, hear how LoveLincoln’s first months have gone and help shape what comes next.
A year of InvestLincoln
A complimentary year’s membership, worth £200, of a private members’ club for owners, directors, senior professionals and key members of the community. Its members’ events begin when it launches in November 2026.
Unlike an advert, it doesn’t run out. Your place on the Founders Wall is permanent.
Also important to you?
A city that doesn’t grow, stagnates.
LoveLincoln exists to give the city a front page to be proud of. Here’s what that means in practice.
Nurture young talent
Lincoln is home to over 15,000 higher education students, yet a large proportion move away upon graduation, draining the city of the next generation of degree-educated professionals. We promote the reasons to stay and start their career in the city.
Positivity attracts visitors
Tourism is worth over £200m each year to the city, yet so little is done to attract visitors. By promoting the best of the city to the world, there will finally be a voice giving tourists a reason to put Lincoln on their list.
Boosting the local economy
Local independent businesses with local customers mean that the pounds earned locally are spent locally, boosting the local economy in the process. Supporting a buoyant city centre at the heart of the community.
LoveLincoln will always be free to read, which means to achieve our aims we rely on businesses to support the value that we create. Founding Partners are there from the start, building the front page of the city.